The commercial is laced with innuendos and double entendrés. Double Impact is also the title of the 1991 Jean Claude Van Damme action movie with its own share of sexiness where Van Damme plays dual roles as twins hunting the man who killed their parents and separated them from one another. Most of the plumbers people are familiar with are typically sweaty with butt cracks playing hide and seek, or there's Mario and Luigi saving the day with mushrooms, fireballs, and golden stars. In the Plumr® commercial there were screen shots of melons, pipes, flowing liquid, and a meat slicer...in motion. Kevin Michael Richardson's deep, husky voice in the background adds to the Shaft-like sexiness and appeal of
I feel like I need a cold shower just from talking about this commercial. I seem to have found the original super sexy version cut down for TV. Judge the sexiness for yourself.